13+1 useful tips

13+1 useful tips

Choosing the right tool for measuring social media often poses a challenge for corporate communications.

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Comparing the various tools is not easy, since a multitude of factors must be considered. It is not always clear when certain metrics are better than others. In the third part of our study, we look at factors (starting from price all the way to the quality of hits and scalability) that are worth considering when selecting a social media monitoring system.

 

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