The Replise’s system can help support PR, customer service and other operational processes; however the primary benefits are the features that focus on market research functions. By leveraging our dynamic widget system to dig deep into the analysis, a user merely clicks on a chart to identify the key areas to drill down. This feature allows a market analyst to uncover at an aggregate or granular level key insight about a market. (View our “Screencast” video here»»)
Other social media tools allow for static, single-level monitoring of social media spaces. In our dynamic system, you can compare anything to anything; you can drill down into any area. We can view one day’s outliers, or we can use it to uncover another analysis.
There is no artificial sentiment solution that could come close to the evaluation by the human brain. Evaluation is made more difficult by frequent hidden cynicism, often indicated by quotation marks. We therefore leave it up to our client to decide if they want manual or automatic sentiment analysis. For instant alarms to manage reputation, automatic sentiment analysis is recommended, while for reports and research papers, manual processing is preferred.
A crucial element of the software, our proprietary search engine visits source pages on an ongoing basis. The frequency of visits depends on the average activity level of the given source. For many sources, we can guarantee instant (within one second) scans, while for other sites, we analyze data within a few hours.
Our tool indexes contents and comments in forums, blogs, video sharing sites, news sites, online magazines, Twitter and Facebook.
Replise system can provide access to up to the past 3 years of data, depending on the type of package and the requirements requested by the client.