In the case of many popular brands, unmanageable amounts of data are generated in the social media space; it can often be difficult to highlight the most relevant and important themes. With Replise’s system, important mentions (“mentions” refers to comments about a particular topic/brand/theme/product) can be identified and weighted, which helps to detect and manage a fast-rising issue related to the brand. Apart from analysis, social media allows quick access to online opinion leaders, thereby helping the design and management of efficient PR campaigns.
Social media may support planning activities and provide feedback on a brand and the success rate of a given campaign. Social media provides opportunity for marketing experts to study the behavior, motivations and value systems of specific target groups. Whether it’s about communications strategy, market research, product development, or the monitoring of competitors, Replise’s solutions provide accurate and detailed data to help market researchers.
Impressions gathered in social media have an increasing impact on buying decisions. Consumers often like to read about experiences and recommendations by others when researching information and evaluating options. Many seek opinions or referrals from their friends and many share post-purchase opinions with others.