Gartner is sceptical: in their most recent Hype Cycle, they send ‘content analytics’ right into the ‘Through of Disllusionment’. We think this is because today there are many technical solutions, but yet a lack of professionals to interpret the results. This is why we like the Replise approach – they do create true Social Intelligence by combining an excellent tool with the expertise of their analyst teams, trained professional with market research background.
Hotwire Public Relations Germany
Social media has become an indispensible element of advertising campaigns. The data Replise provides us with, helps market players understand the bigger picture. It complements the ATL spend of a brand or particular market segment communication, so we can see how it resonated in social media. The Replise team is always an absolute pleasure to work with. They are real pros who punctually deliver what was agreed, as it was agreed.
Do you know the legend of King Midas, who meddled in the business of Gods? In his wrath, Apollo pulled the king’s ears so hard that they got as long as those of a donkey. Midas, in his shame, hid them under his hair. Only his barber knew of it. But he could not keep it to himself. He walked far from the city, dug a hole in the ground and whispered into it: “King Midas has ears like a donkey”. But not even the ground could bury the secret. The ditch got filled with soil and reeds began to grow on it, and the leaves of those reeds whispered the secret in every direction the wind blew. As you can see, the essence of social media was know even to the ancient Greek. Replise created a product that enables us to measure and understand everything we “whisper” into the wind. Thoughts, values, opinions whizz to and fro as memes and shape our decisions; as: Would you trust as brand that has a donkey’s ears?
Head of Business Science
Listening and observing Social Media and Social Content is a natural, modern method of understanding everyday life – what people think, feel and do. To some extent it reflects the social science and mass observation roots of contemporary market research yet at the same time is one of the top 3 fastest growing research methods. Replise is unique in its ability to leverage technological experience and skill set on a quantitative scale whilst retaining a deep qualitative focus. Replise’s sources a huge breadth of content, has an incredible range of solutions from simple, pay-as-you-go to full-service premium and incredible turn-around times. Combined with a very aggressive price point Replise is setting a new standard.
The business intelligence Replise gather as they tap into tens of thousands of conversations helps us shape our marketing strategy, our messages and execution. Monitoring social media and extracting what is really important for our customers help us deliver better towards our global business objectives.
Marketing & E-Commerce Manager CEE
Air France - KLM
The up-to-date information that Replise provide us with is immensely helpful in understanding the position of market segments and actors, hence in formulating adequate answers to our customers’ questions.
Thanks to Replise, we receive up-to-date customer feedback, which we can use to launch development, or implement change requests at short notice.
Marketing and online service manager
Reports provided by Replise and the information in them greatly enhance our customer service processes, training and new product communications.
Head of Smart & Premium solutions
Interactive Solutions is one of the largest interactive agencies in Poland. Our clients are the world’s biggest brands in the CEEMEA region, Russia and CIS countries. We cooperate with Replise when preparing reports and conducting in-depth analysis of User Generated Content. For us, Replise has prepared a number of analysis dedicated to the variety of markets including Russian, Arabic or British. Taking into account Replise’s methodologies, quality of their reports, on time delivery along with projects’ service and overall costs – we truly recommend Replise as a trustworthy partner.
Executive Vice President
Communication Unlimited creates a unique level of communication that allows to establish a dialogue with the consumer, connect him with his passion in order to generate positive connections with the brand. Replise prepared for us a number of reports with in-depth analyzes of User Generated Content. Due to their dedication and professionalism Replise Poland’s employees, achieved above-average results. We recommend them as a trustworthy business partner.
Socialyse specializes in the creation and execution of social media campaigns including community management, collaboration with bloggers and opinion leaders, conducting communication activities and providing clients with strategic consulting, multi-dimensional analysis and reporting. Replise has prepared a number of projects for us. Besides in-depth monitoring, Replise also provides a team of analyst who support our clients’ business by presenting consumers’ comments.
Social Media & PR Specialist
I very much enjoy working with Replise team: their professional attitude, flexibility, the ability to listen to our needs and the depth of insights provided through their analyses of social listening adds a great value to our strategic focus of understanding our consumers.
Consumer Insights Manager