Content Finder is a directed qualitative study to identify target group relevant brand communication content. The report collects the local content to fit into your social media strategy in any market, by providing a differentiated image of the compostition of your target audience’s preferences. Identify the issues that users care about and the social media channels best suited to your brand. List the potential advocates or brand ambassadors.
By downloading the study of the Content Finder report you receive insights to different topics related to running shoes, running shoe brands and running in general. The report explores why users choose running as a hobby, how they perceive the different shoe features of the observed brands and how different brands presents in the discourse about running shoes.