Hygiene product

Hygiene product

Our client is active in the personal hygiene products market.

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Devising a social media strategy in such a sensitive personal sphere has been a challenge to traditional channels due to the sensitivity of such personal issues. For these types of products and issues, consumers prefer to discuss matters via anonymous channels such as forums using pseudo-names. This case study shows what can be uncovered when it comes to making strategic decisions on even the most intimate topics.

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