Mind Radar is a qualitative study to collect and structure all issues and their diverse angles of perception around a brand or theme within the online community. The Mind Radar study not only situates the brand in the social media discourse, helping you to craft engaging social media messages, but also helps you structure the discourse into meaningful aspects. The study explores and analyses the key currents and undercurrents of the social media discourse and draws out the movers or barriers of a decision.
By downloading the sample study you will receive a report, which maps consumer insights and attitudes towards internet banking. It analyses habits, expectations, improvement ideas, and issues discussed by consumers. The report’s goal is to support marketing and product improvements and helps to set services and products to customer needs