Press Release: Replise HQ, Budapest, Hungary – 1st February 2014
Replise, the social intelligence company, announced today its nomination in two categories for the prestigious AMEC awards this year. Replise, a leading provider of social media listening and intelligence solutions, has entered its recent Mustard research report in two categories: Best Use of Social Media Measurement, which recognises entries that demonstrate best practice in measurement in the digital space; and the Innovation award, which show novel, innovative ways to track and measure communications performance through research and measurement. “In this incredibly competitive space, I am proud that the Replise analyst team as well as the software team are able to meet rigorous professional standards, and deliver quality research that is second to none” Gergo Vari, CEO of Replise added.
The research project submitted to AMEC for consideration is a qualitative study of one of the most iconic symbols of British culture: mustard. The brief required the research to discover the breadth and depth of the semantic network surrounding mustard in social media, identify key stakeholders as well as blank white-spaces on the market, so the customer could formulate its marketing strategy to successfully penetrate an already oversaturated, highly competitive, mustard-savvy market with its own products. Daniel Fazekas, Head of Research at Replise also pointed out that this novel approach to discovering the social media space provided the client with a carrier-wave for their marketing communication, as they could capitalise on the existing conversations for their own brand purposes. Anna Halasz, Research Director, also emphasized that the results of the study had to heavily rely on the qualitative analysis of the data, which is often overlooked by many other vendors.
The 12th annual AMEC Awards will take place alongside the International Summit on Measurement in Amsterdam on 12 June 2014.
Replise, the social intelligence company, is a leading provider of business intelligence and social listening services. Founded in 2010, with a strong focus on business intelligence, Replise integrates classic market research methodologies with novel social analytics and listening technologies to cater for the needs of the largest brands and companies on the European market. With more than 50 specialists working in offices in London, Frankfurt, Warsaw and Budapest, Replise’ ground-breaking technology is perfectly suited to the highly complex social media landscape in more than 40 countries in the EMEA region.
For more information about Replise and how it can help your company leverage social intelligence,
Mr Lefty G Balogh
Communication & Partnership Manager, Europe
Phone: +36 1457 8350
Organised by the International Association for Measurement and Evaluation of Communication (AMEC), the Awards will take place in Amsterdam on 12 June 2014. It is a major business networking event which showcases the best of communications research and analytics from around the world. The awards recognise and celebrate exceptional work and accomplishments in putting social media research, measurement and evaluation on the agenda, especially since the adoption of the Barcelona Principles framework in 2010.