Due to the popularity of social media, it is necessary to monitor content with the right software tools.
Although hundreds of solutions are available on the market today, it is important to select the most suitable solution. Can a commercial product do more than a free software tool? Shall I choose a local or a global solution? Shall I purchase my data or use my own? What does it mean that a tool is dynamic? What is a “cloud” solution? In the first part of our study, we’ll set out to answer questions like these to make selecting the right social media monitoring tool easier.
Read the study.