Inspiration Highway

Inspiration Highway

A qualitative approach to collecting and structuring all the intelligence around a topic in social media and how to map the diverse angles of perception within the online community.

 

In this Social Listening and Insights Webinar, we walk you through a case study to show you how using traditional market research methodology on social media content, you can:

  • Find out what people really think about your product or service
  • Identify issues that your audience is particularly concerned about or is interested in
  • Pin down areas of interest or industry hot topics from general notions to specific issues
  • Map key currents and undercurrents of the social media discourse that are relevant to your business
  • Understand the drivers and inhibitors in the customer decision process

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